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Product Marketing Career Track
Introduction
Course overview (0:39)
PMM Principles
Why is product marketing so important? (2:29)
Product marketing example (2:53)
What is product marketing? (0:52)
What is the role of a PMM? (1:32)
Quiz
PMM Frameworks
PMM framework overview (0:58)
Customer personas (3:20)
Customer personas example (7:23)
Quiz
Customer personas templates
Positioning & messaging (3:17)
Positioning & messaging example (4:10)
Quiz
Positioning & messaging template
Go-to-market launch (2:53)
Go-to-market launch plan example (3:11)
Quiz
Go-to-market launch template
PMM Activities
PMM activities overview (0:23)
Product launches (6:12)
Product launch example (2:13)
Quiz
Product roadmap template
Sales enablement (6:21)
Sales enablement example (3:04)
Quiz
Sales enablement template
Thought leadership (5:22)
Thought leadership example (2:13)
Quiz
Thought leadership template
30/60/90 Day Plan
30/60/90 day plan (4:35)
Quiz
30/60/90 day plan template
Best Practices
Best practices (3:31)
OKRs template
Project brief template
1:1 doc template
Final Review
Final Review
Wrap Up
Congratulations! (0:08)
LinkedIn Certification
#pmmcareertrack
#pmmcareertrack
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